Cheryl Cole will not be taking part in the voice UK

The producers of the UK version of The Voice are reported to have ruled out Cheryl Cole in their search for two new coaches.

The Sun reports that senior execs at the BBC think that Chezza is still too closely linked to rival show The X Factor - on which she used to be a judge.

Will.I.Am had apparently been pushing for Cheryl to get a seat beside him on the show.

He previously told WIRED magazine: "Cheryl has been very successful on music talent shows in the past.

"She's great with the contestants and really gives everything to them. But also the audience loves her, which is so important on these shows, you need to be likeable.

"She has been concentrating on other things, but I could see her getting back into a talent show for sure. She would have offers from The UK and The US - but she would be perfect for The Voice."