I hit it first is not about Kim says Ray-j

"Yeah yeah we believe you "

R&B  star Ray J has denied that his new single I Hit It First is about ex-girlfriend, Kim Kardashian.

The song, which apparently features a pixelated bikini snap of Kimmy for its artwork, features the lyrics: "She might move on to rappers and ball players, but we all know I hit it first" - thought to be a reference to Kanye West and ex-hubby Kris Humphries.

He also sings: "I hit it north, and her ass goin' south, but now baby chose to go west, while also stating: "If you were to come back to me, girl, we'll make another movie" - an apparent dig at the infamous sex tape they made together.

Despite the obvious references to Kim, Ray J has now told radio station Hot 97 that people are "going way too deep" when it comes to the track.

The singer explained: "It's a song, it's not about that. It's about a concept, you know what I'm saying? People are going way too deep... They've just got to keep it on the surface. Like, I'm not trying to create no war. It's all love. We're doing music."

When quizzed if he's still smitten with the socialite, Ray J claimed: "I think people are digging into it too deep. It's a song - we're just having fun, that's it."

He added that he "never" bumps into Kim and Yeezy - who are due to welcome their first child together in July, adding: "It's not a war. It's not a diss song. We're just having fun. Bring it back to the song - that's all I'm on."

Kim has said nothing about the track as of yet